GV Graphics | Distinctive Graphic Designs for your Company Logos, Product Branding, and Promotions

Our Work | The Lights and Shadows | Grand Rapids Camera Club | GV Graphics | Distinctive Graphic Designs for your Company Logos, Product Branding, and Promotions

What We Did...

GRCC Lights & Shadows

The Lights and Shadows Logo
The Lights and Shadows

We had talked with the editor of the Grand Rapids Camera Club's newsletter about designing a new masthead for the Lights & Shadows (the name of the newsletter).

We got the go ahead, and came up with a masthead that used the same colors as the GRCC logo so it tied in well. After about a dozen tweaks, the logo looked good and was deemed ready to use.

Eventually GV Graphics took over the editorial responsibilities of the Lights & Shadows, and has produced the newsletter since the Fall of 2010.

We chose a san-serif typestyle for the headlines and a serif typestyle for the body copy for a consistent look and to make the newsletter easier to read. We also added photos (which makes sense for a camera club).

The Lights & Shadows is very green (only one copy of the newsletter is printed and mailed).

Visit www.grcameraclub.org/newsletter to see the Lights & Shadows newsletters.

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