What We Did...
GRCC Lights & Shadows
We had talked with the editor of the Grand Rapids Camera Club's newsletter about designing a new masthead for the Lights & Shadows (the name of the newsletter).
We got the go ahead, and came up with a masthead that used the same colors as the GRCC logo so it tied in well. After about a dozen tweaks, the logo looked good and was deemed ready to use.
Eventually GV Graphics took over the editorial responsibilities of the Lights & Shadows, and has produced the newsletter since the Fall of 2010.
We chose a san-serif typestyle for the headlines and a serif typestyle for the body copy for a consistent look and to make the newsletter easier to read. We also added photos (which makes sense for a camera club).
The Lights & Shadows is very green (only one copy of the newsletter is printed and mailed).
Visit www.grcameraclub.org/newsletter to see the Lights & Shadows newsletters.